1. You must be 18 years or older
2. You can submit as many entries as you like
3. No dangerous, illegal, or harmful challenges

Full competition terms can be found here

Please email us at projectfunctional@lewaofsweden.com and we will help you out

Our functional pouches are primarily made to activate you — regardless of background, level, experience, gender, age, physical or mental strength. If participating in Project Functional makes you run 1 km when you usually don’t move much, don’t compare yourself to someone who runs 10 km every morning.

No matter the voting outcome in August 2026, you’ve already done something awesome — and at the end of the day, we’re all really competing against ourselves.

Plus, as mentioned, we’ll be handing out prizes continuously — keep an eye on our Instagram and TikTok to catch these bonus rewards.

• Om videon är inspelad i olika miljöer (10 armhävningar på 10 locations = 10 klipp), numrera gärna klippen när du skickar in allt så att det klipps i rätt ordning 
• Se till att dosan syns i första klippet och att det är tydligt att man ser när du applicerar en functional pouch under läppen
• Se till att kameran är centrerad och att du är centrerad i videon
• Se till att du och din valda utmaning är så centrerad som möjligt genom alla klipp
• Se till att ha bra ljus när ni filmar (inte för starkt) – motljus kan göra att du som objekt i videon blir för mörk.
• Filma helst i stående format (9:16) om du filmar på mobilen.
• Beroende på utmaning – försök hålla kameran still (använd t.ex. stativ, ta hjälp av någon, stapla upp kameran på en jämn yta etc. Detta är självklart beroende på utmaning och om möjligheten finns.)
• Filma hela utmaningen i den mån det går (också beroende på utmaning såklart), vi vill se att du slutför hela utmaningen, start to finish!
• Se till att videon är fokuserad (så att varken du, dosan, eller din valda utmaning blir blurrig)
• Se till att torka av kameralinsen innan du börjar filma.

Below are some examples of challenges — feel free to copy, modify, or create something completely unique. It’s entirely up to you as long as the challenge clearly connects to one or more of our four functions (BURN, POWER, FOCUS, GLOW).

Challenges aren’t “taken” — you can choose the same one as someone else, but we recommend adding your own twist to stand out and increase your chances of winning.

Terms & Conditions

Valid for the “Project Functional” competition organized by LEWA of Sweden

Last updated: August 1, 2025

1. Organizer

The competition is arranged by LEWA of Sweden AB, org. no. 559085-3072, based in Örnsköldsvik, Sweden.

2. Participants

• Participants must be at least 18 years old at the time of entry.
• Open to residents of Sweden.
• LEWA employees and suppliers may participate but are disqualified from winning.
• By entering, you agree to these terms in full.

3. How it works

• Participants submit a form with a challenge idea linked to one of LEWA’s products: BURN, FOCUS, POWER, or GLOW.
• LEWA reserves the right to reject any challenges deemed inappropriate, illegal, dangerous, or unethical.
• After approval, a product is sent to the participant to complete their challenge.
• The participant films the challenge (including showing the LEWA can and placing a pouch) and submits the footage to LEWA.
• Submitted videos may be edited and published by LEWA.
• The competition runs until July 31, 2026. Winners will be voted for in August 2026.

4. Content requirements

• The video must start with the participant showing a LEWA can and placing a pouch under their lip.
• Content may not include:
  • Illegal activities
  • Self-harm or dangerous acts
  • Hate speech, threats, or harassment
  • Copyrighted material without permission
• The video must clearly show the participant during the challenge.
• Professional production is not required — mobile phone footage is sufficient.
• LEWA will handle any necessary post-editing.

5. Disclaimer

• LEWA of Sweden AB is not responsible for:
  • Injuries or accidents during challenges
  • Lost, damaged, or delayed entries
  • Technical issues (e.g. internet or file transfer errors)
• Participation is at your own risk. Use good judgment, safe equipment, and avoid dangerous activities.

6. Selection & Prizes

• Four winners will be chosen through a public vote on LEWA’s website during August 2026.
• The total prize pool is 100,000 SEK, divided among the four winners.
• LEWA reserves the right to disqualify entries that violate rules or the competition’s spirit.
• Winners will be contacted via email within 14 days after voting closes.
• Prizes are personal, non-transferable, and cannot be exchanged. Prize money is paid via bank transfer.

7. Intellectual Property & Consent

• By participating, you grant LEWA a non-exclusive, global, royalty-free right to use submitted materials (video, images, text) for communication and marketing purposes — including website, social media, campaigns, and print.
• You permit LEWA to publish your first name, age, and hometown in connection with your entry.
• You confirm that all material in the video is your own and that you have the right to use it, including any people, music, or trademarks shown.

8. Personal Data

• Your personal data will be processed in accordance with GDPR.
• The information will only be used to administer the competition, send products, and contact winners.
• You can request correction or deletion of your data anytime by emailing info@lewaofsweden.com.

9. Changes & Cancellation

• LEWA of Sweden AB reserves the right to modify these terms, postpone, or cancel the competition if circumstances require (e.g. technical issues, suspected fraud, or force majeure).
• Any changes will be published on the competition’s website.

10. Contact
    Questions? Contact us at:
    📩 projectfunctional@lewaofsweden.com
    🌐 www.lewaofsweden.com/en/projectfunctional